Looking for a real adaptable marketing plan that lead to success in recent times?
Here's a name we all know well- thats effected the world of travel: Airbnb. Airbnb is today synonymous with phrases like "Vacation" "Family holiday", "Economical rentals", "long term stays", "exclusive lodging locations" and much more. They didn't develop a solid base overnight of more than 150 million users and 7 million active listings over 220 countries. It took consistent marketing effort to establish this huge success.
How it all started
While Airbnb started as a venture by two friends looking to make some extra money, the rise of the platform wasn’t just a matter of time or luck. They introduced a couple of new concepts that resonated with people : ‘live like a local’ when you live in someone’s house and ‘live in comfort’ while avoiding high hotel tariffs.
Heading #3: Application for your business
Heading #1: What lead to Airbnb's success
Apart from offering a service to meet an unmet need, technology played a huge role in making Airbnb popular and accessible. Ease of us use and listing was the first winning point for them. Their open and friendly listing policies helped them gain trust fast with property owners. The clear rules and guidelines set out for hosts helped to maintain a high standard of experience for their customers. The transparency and importance given to customers feedback ensured that over time hosts invested more than just the basics required for customers.
Heading #2: Marketing Strategy
Savvy marketing played a big role in spreading the word and building trust.
The used a powerful SEO Strategy covering every aspect to drive organic visits.
SEO coupled with a focus on content creation lead to high ranking for specific keywords.
Social media campaigns were used extensively for Brand building and creating awareness.
They partnered with influencers and travel bloggers to create awareness and build trust.
To sum up Airbnb also started small, probably like your own business. They used technology and marketing to grow their business to unprecedented heights. Marketing strategy focussed on good SEO – onsite and offsite, content marketing, brand awareness, influencer marketing, and Social media marketing.
Heading #3: Application for your business
Take some time to think about how these questions apply to your business.
What need do your products and services meet?
Is your product or service available on a tech savvy platform? Is it easily accessible?
How can you build trust around your services and products?
Are your current marketing efforts leading to growth in visitors & customers?
Get inspired with the founders story: Click here to watch how it all started.
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