New Customer Acquisition

Our Services

New Customer Acquisition

We work backwards from RFP selection to lead generation and throughout the long sales cycle that leads to RFP.Basically starting with correct targeting and right messaging at every stage of the customer buying journey.

Compressing Organic Sales Cycles by 30-50%

Lead Generation That Mirrors The Buyer Journey

Our approach connects early awareness to RFP readiness, ensuring the right message reaches the right audience at the right moment.

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Our Lead Generation Pillars

By optimizing the lead funnel, we typically help clients increase lead quality by 30-50%,
ensuring that every lead is a potential customer.

Online vs Offline

Our Lead generation strategies go beyond digital media for lead generation. Based on the industry, product and services, we draft a plan with online & off-line activities to help you achieve your revenue and acquisition targets.

Account Based Marketing

We ensure that you experience the benefit of the views that matter the most and not get diverted with counting the likes and shares all around.

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Unique Approach

Our consultants bring in their unique perspective on every industry, helping you to take a different view than the crowd for pitching your products and service.

Messaging

We advocate content bases strategies with a mix of paid marketing ,for long sales cycles to ensure marketing budgets don't bust fast. We draft messaging that resonates with the pain points of your customers and sets a new trend in your industry.

Lead Generation Plans

We use time-tested techniques, advanced audience segmentation and behavioral insights for Client acquistion

Intro Plan

Conduct research and develop an effective one time plan for lead gen. Run a full cycle of drip campaign on your target prospects.

Short- Term Plan

3 month plan attracting new leads and retargeting using emails & LinkedIn. Run a repeat cycle with a new messaging after a defined period.

Long Term Plan

1 year plan - drip campaigns, multichannel approach to reach prospects over 4 cycles of messaging via multiple channels and events

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Marketing Activities

Drive Targeted Traffic

Keyword, Geo, Demographic, & Device Targeting
Remarketing to re-engage past visitors

Generate Quality Leads

Lead Gen Campaigns & Landing page optimization
Call extensions for direct calls

Increase Sales

Shopping campaigns & dynamic search Ads
Conversion tracking

Optimize ROI

Bid Management & Ad Scheduling
Quality Score & A/B Testing

Transparent Reporting

Detailed Metrics & Customized Reports

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Media Outreach

Establish and maintain relationships with journalists, bloggers, and media outlets.
Distribute press releases through digital channels to announce important company updates.

Content Marketing and Guest Blogging

Write high-quality guest posts on authoritative websites or blogs to increase backlinks and traffic to your site.
Republish your content on reputable third-party sites to reach a wider audience.

Social Media PR

Brand Reputation Management: Monitor social media platforms for mentions of your brand.
Run targeted PR campaigns on social media to engage with your audience.

Crisis Management

Address negative news, comments, or online reviews quickly and professionally to minimize reputation damage.
In times of crisis, communicate openly and transparently with your audience to maintain trust and credibility.

Online Reviews and Reputation Management

Actively encourage satisfied customers to leave positive reviews on sites.
Respond diplomatically to negative reviews and resolve customer complaints.

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Email List Building

Use forms on your website, landing pages, and social media to collect email addresses.
Offer incentives like discounts, free resources, or exclusive content in exchange for email signups.

Email Types

Regular updates, news, and insights sent to subscribers to keep them engaged.
Emails focused on sales, discounts, and product promotions to encourage purchases.

Personalization

Customize the email content based on user behavior, preferences, or past purchases.
Include the subscriber’s name, location, or past interactions in the email to make it feel more tailored.

Email Content

Ensure emails are mobilefriendly and look good across all devices (smartphones, tablets, desktops).
Craft compelling subject lines that grab attention and increase open rates.

Automation

Automated series of emails sent to nurture leads or onboard new customers over time.
Send emails based on specific actions (e.g., product views, purchases, or engagement with previous emails).

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SMS Marketing

Text Message Campaigns: Send promotional offers, updates, and reminders through SMS.

Mobile Apps

Leverage mobile apps for customer engagement, sending personalized offers and push notifications.

Mobile Video Marketing

Leverage platforms like TikTok, Instagram Stories, or YouTube Shorts to engage users.
Incorporate features like quizzes, polls, or shoppable links within mobile videos.

Mobile Social Media Marketing

Tailor content for mobile-centric social media platforms utilizing formats such as vertical video.

Mobile Websites

Ensure websites are responsive and optimized for mobile devices.
Focus on speed optimization to prevent high bounce rates on mobile devices.

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Resources

Leveraging Digital Marketing for Success

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Frequently Asked Questions

Search Engine Optimization & AI SEO

Ready To Elevate Your Business?

We specialize in solving challenges for B2B companies. From lead generation to client retention, creating brand awareness, new client acquisition, and effective communications, we provide tailored solutions to help your business thrive.

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