Account-based marketing (ABM) for digital health brands is a B2B growth strategy that focuses marketing and sales resources on a defined group of priority healthcare accounts. For digital health companies with complex products and enterprise sales cycles, ABM provides a structured way to focus resources on organisations with strong strategic and commercial fit.

Meta made three big policy changes in 2026 that marketers need to plan around. AI-generated ad creative now needs disclosure once it reaches EU audiences, a rule that's been enforceable since August 2, with fines up to €15 million or 3% of global turnover.

Ranking on Google no longer guarantees a mention when someone asks ChatGPT or Perplexity a financial question. AI SEO and AEO help financial brands become sources AI systems trust enough to cite. For Singapore and Southeast Asia specifically, this also means regional context like the right regulators, terminology and sources shift by market

Google ran four ranking updates and one AI search overhaul in 2026. Ranking #1 no longer guarantees traffic. Getting cited inside AI Overviews and AI Mode now matters just as much. Content wins by answering questions directly, in plain language, backed by named sources.