Google Ads and Meta Ads are battling for the top spot in the B2B marketer’s toolkit. Let’s break down what’s working, what’s not and how to build smarter, funnel-aligned B2B lead generation strategies using Google Ads, Meta Ads or both. Over 70% of B2B researchers start their buyer journey with a Google search. 73% of decision-makers interact with content before talking to a salesperson.
